Terrance McNallys Its Only a Play Essay Example | Topics and Well Written Essays - 1250 words

Terrance McNallys Its Only a Play - Essay Example Terrance McNally’s It’s Only a Play There was a second when a line in the main demonstration was given by Noah Mittman, playing Gus, that appeared to break the authenticity inside the work. Quite a bit of his exhibition, while great, appeared to be a piece slowed down in places. The character played by J. Scratch Dickart, by the name of James, hurried up when it appeared to have missed the mark. The communications between these two characters appeared to make them pace troubles which made an issue for me. I completely appreciated the character of the maker, Julia, played by Ilasiea Gray. While defective the part appeared to mirror the blemishes of the character with the goal that those minutes that probably won't have been as conceivable go for character imperfections. The translation of the job caused it to appear to be normal to the theater, even in its naivetã ©, a situation where she ‘interprets’ dramatic expressions to individuals from the play as though they would not get them. Somehow or another, it was simpler to identify with her as she was to some degree outwardly of the performance center glancing in when she identified with different characters, which set her in a comparative situation as the audience.As a portion of the amusingness was over the training of the crowd, so too was the circumstance over her experience, in this way making her all the more effectively relatable. She was a space between the crowd and the activity of different characters which facil itated the strain that can exist between ’theater people’ and the individuals who just join in or help all things considered. While she was a maker, she was as yet not completely inundated or as experienced. 4. Acting is something other than an assortment of individual exhibitions. The whole organization needs to cooperate as a unit (this is once in a while called group): every on-screen character must play out their own job as well as help different entertainers. Talk about how the entertainers reâ ­lated or neglected to identify with each other. Did they hear each out other and react? Did any entertainer appear to be flaunting' and overlooking the others? Answer Question 4 The one part of the play that appeared to be exceptionally fruitful was that the characters appeared to be working together with each other and they were cooperating to make the entirety of the scenes work. The on-screen characters were locked in with each other, every scene appearing to stream no rmally with not many of those minutes when a crowd of people part will consider that reality that they were going to a play. The cleverness was structured with the idea of embellishment and misuse of the

Zeebrugge Ferry Disaster (1987) Essay Example | Topics and Well Written Essays - 2000 words

Zeebrugge Ferry Disaster (1987) - Essay Example One of the primary debacles was a fire at a soccer arena in Bradford in May 1985. Many turned on their TVs on a Saturday evening for the week by week coordinate outcomes just to be defied with scenes of a blasting wooden arena and people, one at any rate ablaze, running from the scene. Different fiascos incorporated a plane fire at Manchester Airport during the center of the Christmas season, the sinking of a British ship off Zeebrugge with generous death toll, a fire at Kings Cross, the exploding of Pan Am 103 over Lockerbie four days before Christmas, live inclusion of lethal pounding at Hillsborough soccer arena at the FA Cup semi-last and the sinking of the Marchioness delight pontoon on the River Thames during the August bank occasion end of the week, 1989. [Anne Eyre, PhD] Envoy of Free Enterprise is an entertaining name given that it was the quest for benefit at the expense of security that caused the mishap. [www.everything2.com] The Herald of Free Enterprise, similar to her sister ships Pride of Free Enterprise and Spirit of Free Enterprise, was a cutting edge ro-ro traveler/vehicle ship intended for use on the high-volume short Dover-Calais ship course. [www.unisa.edu.au] The British ship was worked by Schichau Unterweser in Bremerhaven, Germany, in 1980 and claimed by Townsend Thoresen, and had two sister ships: Pride of Free Enterprise and Spirit of Free Enterprise. ... The standard entry was finished up late toward the evening. The flight was deferred due to the huge number of travelers, on account of an extraordinary offer. The boat had a group of 80 and conveyed 459 travelers, 81 vehicles, 3 transports, and 47 trucks. As the Zeebrugge harbor was little, it device parcel of time for the boat to move out to the ocean. The quiet climate and away from of the ocean would have made a sheltered and lovely excursion for the travelers on quickly, however it happened in any case for the travelers of this boat. The bow entryway, which was the passage to the vehicle deck, had been left all the way open which was the demonstration of carelessness of obligation by the group. In the ocean not far away from the coast, the boat speeded up to 18 bunches, which made huge amounts of water attack into the boat's inside. The massive water mass caused lopsidedness, which caused the ship to overturn on a sand bank simply off the coast close Zeebrugge. This made stand am ong the travelers and crewmembers in the boat and frenzy struck when lights went off. Following this everybody on the boat trying to escape the boat battled one another. The British ship Herald of Free Enterprise upset on March 6, 1987 at ten past eight at night, bringing about passings of 193 individuals, 150 travelers and 43 crewmembers, the most elevated loss of life in the British history of death brought about by vessel sinking since the time Titanic sank. [www.relativesremembered.com] In spite of the fact that the boat didn't impart a SOS sign, the salvage troops were there quick. Inside three hours 360 individuals had been spared from the sinking transport. Belgian salvage laborers showed up rapidly and began sparing the travelers with boats and helicopters and 408 individuals were spared and 50 dead bodies were

5 Great Ways to Solve Problems and Spark Your Creativity

5 Great Ways to Solve Problems and Spark Your Creativity A few weeks ago I was working on the paperback version of How to Write a KILLER LinkedIn Profile, and I was feeling stuck. Here was my problem: The e-book version contains hundreds of hyperlinks leading to various references, web pages and articlesâ€"and a mere click of a mouse makes it easy to go to the linked material. The names of pages are nice and neat, with hyperlinks hidden to the viewer. I had not considered how I would handle this situation in a hard copy of the book! How was I to present all these pages and hyperlinks in print? My book designer had simply made titles of articles blue. But without a link, these would be useless to the reader. The next option, inserting long URLs into the body of the text, would be distracting and messy. I asked my assistant to put her head together with the book designer and figure out something. And I went for a swim. Light Bulb Moment… In the shower after my swim, a light bulb went off: Why not use footnotes for all the URLs in the book? We could then create an appendix with all the links. That way there would not be distracting links in the body of the book, and any readers industrious enough could go to the appendix and explore the “extras”! I called my assistant as soon as I was dry enough to convey my idea. Problem solved! Perhaps I would have thought of this solution without going for my swim. But it’s not an infrequent occurrence for me to have creative sparks ignite when doing “mindless” laps in the pool, or shortly thereafter. I’ve come up with some great “roasts” for family occasions while losing track of what lap I’m on! It’s Not a Random Occurrence! Last summer, I was at a week-long leadership training and a similar thing happened. I knew there was a talent show at the end of the week but I had no idea what, if anything, I would contribute to it. In the middle of the week, I left campus for a day to take care of some business commitments. On the drive home, my creative juices started flowing and a skit to the music of “Summer Lovin’” from Grease was born. That skit turned into the most talked-about event of the training. These two incidents point to some ideas about what sparks creativity. Not all of us have teams of people to speak and collaborate with to generate new ideas. So we’re left to structure our lives in a way that creativity can arise. There are some simple ways to minimize the chance of getting stuck in a rut. 5 Ways to Solve Problems and Spark Creativity Exercise. Do something to get into your body and out of your default brain! For me, swimming and yoga provide welcome time to let my mind drift and do its magic. For some, it’s walking or running. Find the exercise that works best for you! Travel. If you can, take your business on the road for a week (or even a year!). A change of scenery can have a surprising impact on your thought process. I personally notice my energy waning if I stay in one place for too long, and I am fortunate to be able to carry my business with me. Meditate. Quieting the mind for even 10 minutes a day can produce new thoughts you never expected at random times of the day. This worked for me during the brief time I had a daily meditation practice! Read. I’ll tell you a secret: Many of my blog ideas come from reading Success Magazine â€" including this one! What’s your focus? Where would you like a spark of creativity? Find something related to that topic of area to read! Do something different. Something as simple as brushing your teeth with your non-dominant hand can interrupt your brain waves and give you new ideas! So can speaking in a different language or driving a new route to work! Do you have other tried and true ways to unstick yourself when you’re stuck, to generate new ideas and get moving on an idea or project? Please share them belowâ€"or share how you have used the 5 methods above to create results in your life!

Benjamin Harrison The Road to Presidency Essay - 949 Words

Benjamin Harrison was the 23rd president of the United States of America. He was born on a small Ohio farm on August 20, 1833, the second of nine children of hard working parents John Harrison and Elizabeth Ramsey Harrison. In many ways Benjamin Harrison was â€Å"born to be President† because of his heritage. He was named after his great grandfather who was a member of the House of Burgesses and a signer of the Declaration of Independence. He was the grandchild of 19th President of the United States William Henry Harrison, and the descendent of many other significant political officers and patriots. All of these facts added up to his reputation and led up to his presidency. John Harrison, Benjamin’s father, expected much of young†¦show more content†¦As Benjamin was about to leave for his studies, tragedy struck. In the summer of august of 1850, just before Benjamin left, his mother Elizabeth gave birth to a son named James. The birth was hard for Elizabeth and she never recovered. Days before Benjamin was to leave for school, his mother passed away, and shortly afterwards the baby also died. Although her death was incredibly depressing for Benjamin he went to college on time and continued his studies. Benjamin began college in September 1850, and he was known as a â€Å"smart, stern, quiet, and religious student.† He followed his father’s stern teaching and joined the local Presbyterian Church. He did not have much of a social life outside of class and did not spend much time with his fellow classmates. Even though, Benjamin quickly discovered that he had a gift for public speaking. He impressed his teachers and peers alike with his words and his fluent thinking. He joined the Union Literary society, a club at his local college, and became its president. Members of the club discussed various subjects that Benjamin enjoyed, such as politics, literature, world history, American history, and speech. Benjamin even gave speeches on these subjects to his classmates and his teachers. Benjamin’s father, John wanted his son to become a Presbyterian minister. Once Benjamin had left college he decided to be a lawyer because of hisShow MoreRelatedAmerican Revolution and Study Guide Essay example5377 Words   |  22 Pagescolonists seeking foreign markets for their exports? (10pts) 4. Write your definition of democracy. The use this definition to create a T-chart to analyze the validity of democracy developing in colonial America Pocahontas Anne Hutchinson Benjamin Franklin Royal veto John Rolfe Roger Williams George Whitefield Lord Baltimore William Bradford John Peter Zenger Virtual representation Walter Raleigh John Winthrop Paxton boys James Oglethorpe Puritans Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesprovide few tools to understand the mechanisms of migration. For example, one village may have had a population so devoted to emigration that even the fields were left barren or leased to outsiders, while another village a few kilometers down the road with almost identical conditions may have produced no migrants at all. Aggregate models and economic approaches are also hard-pressed to explain why migrants chose to travel to one location when wages and opportunities were clearly superior elsewhereRead MoreOrganisational Theory230255 Words   |  922 Pagesfate throws at organizations. †¢ †¢ †¢ And why contemporary writers are sceptical of systems theory Critics suggest that an excessive faith in the theory can lead people in organizations down some wrong paths. The organization theorists Michael Harrison and Arie Shirom (1999) suggest: †¢ The search for rules and regulations that would ‘cure’ situations where there are problems between subsystems can lead to major problems. Instead of searching for new rules, it is better for managers to take a pragmaticRead MoreDeveloping Management Skills404131 Words   |  1617 PagesWilliam Chen Group #4 Manager Leo Jones Group #5 Manager Mark McIntyre Group #6 Manager John Small Group #7 Manager Janice Ramos Group # 8 Manager Marcus Harper Customer Service Manager Armand Marke Office Administrator Michelle Harrison Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff Technical Staff INTRODUCTION 31 on the response form. All your

The Civil War And Its Effect On The Reconstruction Process

Reconstruction The time of the Reconstruction saw one of the biggest stalemate in American history where the Union was at its youngest and most fragile state. At this time, the American Civil war had just ended and there was the prevailing threat of the continuation of slavery. Lincoln’s approach was lenient, where he expected that whatever Southern states that accepted to end slavery with at least 10% of their male population was going to be part of the confederation and help in rebuilding, while hostile states would be rejected. There were others, however, who were not as enthusiastic as himself in this pursuit and preferred to complicate the situation. This paper looks at the rightness or wrongness of the stance that Lincoln took and its effect on the reconstruction process. The radicals in the South were less accommodative to what President Lincoln was trying to implement at the time. The carpetbaggers and scalawags at the time, began, rebuilding the Southern economy on their own terms, far from the policy President Lincoln was bringing in. because of the end of slavery, freemen were equally included in building the economy, where schools were built and shared between the races, roads were constructed and social amenities were restored to the general public. The contribution by Blacks became important in the South at this time, and their social, political and civil rights were reinstated to be equal to those of whites. This movement saw the need for inclusion as theShow MoreRelatedHow Did The Radical Republican s Rise For The Failure Of The Post Civil War Reconstruction?1619 Words   |  7 Pagesfailure of the post-civil war reconstruction? The time between 1863, when Lincoln passed the ten percent act, until the year 1877, when reconstruction was offi cially ended, will be evaluated with information provided by the sources. The investigation will specifically look to how the Lincoln assassination allowed for the rise in the Radical Republican Party from 1866 to 1868 and the party’s effect on reconstruction acts leading to the failure of the post-civil war reconstruction era. Eric Foner’sRead MoreOrdeal or Reconstruction1334 Words   |  6 Pages1. What were the four main questions facing peacemakers in 1865? a. The aftermath of the war was crucial due to the fact that the south and north were totally separated during the civil war, but more importantly was that all the fighting had ben done in the south, which meant that the majority of the damage was done in the southern towns. This caused the towns and fields to be ruined, and many properties worthless. So many peacemakers wanted to assure the southerners possessions. b. SecondlyRead MoreChapter 22 Apush Key Terms1694 Words   |  7 Pagesthe end of the Civil War. At the end of the war, the Bureaus main role was providing emergency food, housing, and medical aid to refugees, though it also helped reunite families. Later, it focused its work on helping the freedmen adjust to their conditions of freedom. Its main job was setting up work opportunities and supervising labor contracts. 8. Exodusters Was a name given to African Americans who left the south[Kansas] in 1879 and 1880. After the end of Reconstruction, racial oppressionRead MoreThe Civil War ( 1861-1865 )1154 Words   |  5 PagesThe Civil War (1861-1865) is no doubt one of the most defining moments in U.S. history. Tensions between the North and the South reached a critical point in 1860 when the Southern states began to secede from the Union and form the Confederate States of America. The four years that ensued from the Battle of Fort Sumter claimed more than 600,000 lives, marking the Civil War the bloodiest battles in American history. Following the Union’s victory, the seceded states had to be readmitted into the UnionRead MoreThe Civil War Was A Grave Cause Of Many Events. Many People1663 Words   |  7 PagesThe civil war was a grave cause of many events. Many people may see the results of the war as a chain reaction to many following eras. One of the most prominent eras that emerged from the civil war was the reconstruction era. The reconstruction era emerged around 1865 and continued until 1877. This time period generally refers to the time in United States history in which the federal government set the conditions that would allow the rebellious Southern states back into the Union. The States wereRead MoreAwake of the Civil War781 Words   |  4 PagesIn the wake of the Civil War, Congress acceded to pressure to have the federal government intercede to secure African Americans rights.   What were some of the long-range effects of that government posture? 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African Americans were technically free, but no one wanted to hire a coloredRead MoreCause And Effects Of The Civil War Essay1078 Words   |  5 Pages Jean Park US History Period 4 23 September 2017 The Effects of the Civil War The civil war was between the Northern and Southern states, which were divided on the issue of slavery. The northern states didn’t want slavery to continue while the south wanted slavery to continue. This disagreement led to a five-year war from 1861-1865 leading to many social changes like the how the emancipation proclamation leading to the formation of the 13th, 14th, 15th amendments. Which allowed the African AmericansRead MoreThe Civil War : A Bloody War Ever Fought1238 Words   |  5 PagesThe American Civil War, also known in the United States as just the Civil War, was a civil war fought from 1861 to 1865 to determine the survival of the Union or independence for the Confederacy. Among the thirty four states in 1861, seven Southern slave states declared their secession from the United States and formed the Confederate States of America. The Confederacy, often simply called the South, grew to include eleven states. Even though they claimed thirteen states and addition al western territoriesRead MoreReconstruction Of The Civil War1054 Words   |  5 Pages As the civil war was ending many people could see that the odds of the north winning increased dramatically however many people can argue this idea based on the several events that took place during the second phase of the civil war. Carl Schurz concluded, â€Å"The Civil War was a revolution, but half accomplished.†(Roark et al 434) Reconstruction started before the civil war ended until 1877, when people of the United States tried figuring out how to put the country back together. Many people had

Eastman Kodak Free Essays

ACC 230 Week 4 Checkpoint Nov 15, 2012 Chapter 3, Page 111, Problem 3. 16b Eastman Kodak Eastman Kodak appears to be profitable even though their net income has decreased. They show an increase in sales since from 2002 to 2004, but their operating costs also increased by 15. We will write a custom essay sample on Eastman Kodak or any similar topic only for you Order Now 3 % from 2002 to 2003. The increase in sales was primarily through acquisitions and the impact of foreign exchange rates on their holdings. Kodak’s largest holding, Digital and Film Imaging Systems, experienced a 1% decrease during this period. In a comparative analysis of the years 2003 and 2004, Kodak increased their current assets and decreased total assets. This reflects the disposal of assets such as equipment, plant and property, and complete discontinuance of certain operations. This decrease in total assets can be seen as a prudent move in their restructuring process. They also decreased their number of employees in 2004 and cut back on their advertising expense. Kodak has decreased total liabilities by 4%. This is the result of decreases in short term and long term borrowings. By paying off debt, the company is improving its overall financial position. Kodak also sows a positive net profit margin even though they show a loss in 2004. Kodak’s other income in 2004 resulted from settlements in favor of Kodak which will not recur in future periods. There is a drop in total shareholder’s equity, but they have shown an increase in the equity percentage held by the company. This seems to be the result of $104k more shares in 2004 than in 2003, since the total number of shares outstanding remained constant in 2003 and 2004. Retained earnings on stock increased in 2004. The company seems to be in good standing from a profitability viewpoint. If they continue with the changes to the company’s structure, they should be able to stay in a profitable income margin. How to cite Eastman Kodak, Essay examples

Strategic Planning - Key Options and Limits Of Sony Corporation

Question: Produce a report for Sony Ericsson. Answer: Four key options of Sony Corporation Market entry Market entry is one of the most strategies that have been used by many companies so that they can be competitive in the market. Before SMC decides to enter a new market, they need to understand the market first. It is always better for the company to understand the complications that they may face when they are planning to enter the new market. The existing mobile companies should be analyzed so that SMC can get an idea if they can survive in the new market or not. Also SMC needs to decide on the mode of entry so that arrangements for the same can be made accordingly. Lastly, the trade barriers also need to be considered so that SMC can get an idea about their eligibility in the market. Substantive growth Substantive growth strategy will help SMC to grow in the existing area itself. Few of the management members may think that this strategy will not make much difference to the business but that is not true. With the help of substantive growth strategy, a loss making company like SMC will soon become stable and hence, the management will then be stable regarding the direction in which they need to move. Substantive growth will help the business to be competitive enough and hence, the management can be competitive enough to compete with the other similar businesses in the market. Limited growth strategy Limited growth strategy can be used by SMC if the management is not willing to take big risks. Few of the managers may think that it is very important for the organization to limit the growth of the company. If the growth is not limited then there are possibilities that the company may land in an unknown direction. Limited growth will help the company to avoid massive debt. The company may think that they can manage debt now but this will be a problem in the near future. The management can take their time and decide on what they want to do and what they should avoid. Retrenchment strategy Retrenchment strategy is undertaken by SMC when they are sure that they dont want to grow back or when they may think that the growth will be planned only after a period of few years. The size of the organization would be reduced and hence, in retrenchment strategy the management will have to look for ways by which the employees who are retrenched should be satisfied by way of monetary benefits or outplacement help. This strategy will have to be dealt with very sensitively so that the sentiments of the existing employees arent hurt. Even the trade union may get aggressive if proper justification for retrenchment is not given to the employees (Lecraw 1984). Selection of strategy Sony Corporation should opt for market entry strategy rather than that of looking at other strategies. The management of the company will have to put in extra efforts and also will have to make huge investment but it is worth to make the investment as the company will witness growth in the near future. There are plenty of reasons due to which market strategy is recommended over the other strategies which are available in the market. Few of the advantages due to which Sony Corporation should be recommended to opt for market entry strategy rather than that of any other strategy are discussed below. Plenty of markets are available so SMC can choose the one wherein they think that they can be successful. SMC should conduct a market research so that they can get an idea about the market that they are planning to enter and at the same time, the company will also get an idea about the risks that they will have to bear if they are planning to enter the new market. The return on investment is very high if the company is planning to invest to a new market. Initially the management will have to put in extra efforts so that they can be better than that of existing players in the market but the revenue generation opportunity that SMC may get in foreign country cannot be expected in the local country where the competition is high and at the same time, the return on investment will also be lower (Lorange 1996). If the company is planning to enter a developing nation then there are possibilities that the cost of entering the nation will be very low as compared to that of the cost set-up in the developed nation. If SMC is not sure about the benefits that they may get by way of entering the new country then they are recommended to form a merger with one of the existing companies. This will help the company to share the cost and at the same time, good revenue generation can be expected. SMC can combine their strengths with the strength of the local company and this will help them to be successful in the market. It is always better to look for ways by which the company can form a union with an existing company as the existing company will be aware of the likes and dislikes of the people in the local market (Nandakumar 2010). Roles and responsibilities of Sony Staff in Strategy implementation One cannot simply implement the strategy without the help of different team in the organization. It is the responsibility of the management to look for ways by which strategy implementation can be undertaken successfully. Few of the professionals who will be involved in the strategy implementation process are discussed below. The management will be directly involved in the strategy implementation process. These people will decide on the strategy that needs to be implemented and the different people who will be involved in the process of strategy implementation. All the major decisions that will be taken by different team with regards to strategy implementation will be approved by the management. The management of SMC may not be involved directly in the strategy implementation process but they will be actively involved. The human resource team will be very actively involved in the strategy implementation process. The human resource team will be involved in the hiring process. The management will have to continuously keep the human resource team informed about the resources that will be hired in the organization. The management of Sony Corporation needs to understand that without proper resources, the organization will not be able to implement the strategy that has been planned. The human resource professionals will closely work with the management so that they can hire the resources as per the strategy that has been planned. The finance team in the organization will have to be involved in the strategy implementation process. Every penny that is used by Sony Corporation for the purpose of strategy implementation will be directly approved by the finance team (Paul 2013). If the finance professionals at Sony arent convinced with the money that the company is going to spend for the purpose strategy implementation then the funds will not be allocated. The finance team will have to be given an estimation regarding the cost so that the finance team can approve. Depending on the approval, finance team will allocate funds for the strategy implementation. The middle level managers are the only connectivity between the top level management and the employees. The employees in the organization cannot be ignored while strategy implementation is being undertaken. The middle level managers will get a brief explanation on the strategy that will be implemented and accordingly, the middle level managers will communicate the same to the employees. It is very important for the middle level managers to be informed. In case of ignorance, the employees will continue to follow the same routine and this may lead to failure in strategy implementation. It is merely impossible for the management to inform all the employees individually and hence, middle level managers should be involved (Rajala 2009). Resource requirements for the implementation of new strategy Market entry is the strategy which has been opted by Sony Corporation so that they can fight against the problems that they are facing in the market. It is very important for Sony Corporation to look for ways by which the new strategy can be implemented in the organization. If there is no proper planning then there are very less chances that the strategy can be successfully implemented. The resources that will be required by Sony Corporation for the successful implementation of strategy are discussed below. First and foremost, the management will have to make arrangements for the financial requirements. If the organization is entering a new market then they will require lot of money. Sony Corporation will have to set aside the funds required for the purpose of entering new market. In case of lack of financial resources, the company will not be able to explore all the available options. The company will also have to look for tangible property like land, equipments and furniture. The land and office will be required so that Sony Corporation can start with their operations in the new place. If Sony Corporation wants to set their manufacturing plant in the new market then they will require a lot of equipments. On the other end, if the company is just planning to set their office then there will be very less equipments like computers, printers and few more things (Rumelt 1982). Sony Corporation will also look for human resources. The resources should be well trained so that the employees can be productive from the day of hiring and at the same time, getting employees, who are aware of the work that they need to do at Sony Corporation, is also a difficult task. The organization can hire employees who are technically strong so that the management can provide cultural training to the employees regarding the culture and attitude of Sony Corporation workplace. Technology is also one of the things that Sony Corporation will require so that they are successful in the strategy implemented. If Sony Corporation is planning to enter into a developing economy then they will find it difficult to find the existing technologies. If Sony thinks that they have better technology in their current office then they can transfer the same to the new location. Government approvals and other formalities will have to be taken care of before the organization starts with exporting technology (Webster 1996). SMART Objectives and balance score card Sony Corporation very well understands that they will have to set SMART objectives for the business so that they can survive in the business. Few of the SMART objectives that would help Sony Corporation to improve continuously and also achieve the market entry strategy are as follows: - 1. Sony Corporation will increase the sale of Sales mobiles in the new market by 15%, in the next two financial years. 2. The company wants to achieve 90% customer satisfaction in the first year. Slowly and steadily, they want the customer satisfaction to increase to 99.9% by the third year. 3. The company wants the produce mobile for people with different expectations. Simple basic mobile will also be produced and at the same time, high end mobiles will also be produced (Schaap 2012). Balance score card will help Sony Corporation to understand the expectations that the customers have from them and also the place where they stand. The balance score card of Sony Corporation with regards to the market entry strategy is as follows. Objectives Measures Targets Initiatives Financial Increase the market share Attract the customers to buy Sony Corporation mobiles over the competitor product. 15% increase in the revenue Mobile will be available in different price range. Extensive marketing so that the customers are aware of the presence of Sony Corporation. Customer Produce mobiles at low price Lower cost of production Decrease the price of mobiles by 20-30% Cheaper modes of marketing will be undertaken. Internal business processes Increase the number of mobile sets Quantity in the number of customers $100,000 increase in the revenue Every person will have a mobile that fits their budget. Learning and growth Understand the expectations of the customers Number of training programs will be increased Every employee will have to undergo minimum 30 hours training in a months time The managers suggestion with regards to training will be taken into consideration. References Ameen, D. (1990). Evaluating alternative computer acquisition strategies. Journal of systems management, 41(9). pp. 15 Bai, Y. (2010). International diversification strategies: Revisited from the risk perspective. Journal of banking and Finance, 34(1). pp. 236-245 Beard, D. (1981). Corporate-Level Strategy, Business-Level Strategy, and Firm Performance. The academy of management Journal, 24(4). pp. 663-688 Geringer, M. (1989). Diversification Strategy and Internationalization: Implications for MNE Performance. Strategic management Journal, 10(2). pp. 109-119 Green, J. (1992). Structuring an acquisition strategy. Small business reports, 17(12). pp. 50 Grundy, T. (1996). Strategy, acquisitions and value. European management Journal, 14(2). pp. 181-188 Hagen, B. (2012). International strategy and performanceClustering strategic types of SMEs. International business review, 21(2). pp. 369-382 Hoffman, W. (2007). Strategies for managing a portfolio of alliances. Strategic management Journal, 28(8). pp. 827-856 Lecraw, D. (1984). Diversification Strategy and Performance. The journal of industrial economics, 33(2). pp. 179-198 Lorange, P. (1996). Interactive strategiesAlliances and partnerships. Long range planning, 29(4). pp. 581-584 Nandakumar, M. (2010). Business-level strategy and performance: The moderating effects of environment and structure. Management decision, 48(6). pp. 907-939 Paul, D. (2013). Information technology and Business-level strategy: Toward an integrated theoretical perspective. MIS Quarterly, 37 (2). pp. 483-509 Rajala, S. (2009). Toward an International Strategy. ASEE Prism, 18(6). pp. 35 Rumelt, R. (1982). Diversification Strategy and Profitability. Strategic management Journal, 3(4). pp. 359-369 Schaap, J. (2012). Strategy implementations. Strategic management Review, 6(1). pp. 98-121 Webster, E. (1996). COSATU: old alliances, new strategies. Southern Africa report, 11(3). pp. 3 Zaefarian, G. (2010). Resource acquisition strategies in business relationships. Industrial marketing management, 40(6). pp. 862-874.